About Monarch Marking Self-Adhesive Labels

With a range of sizes, colours and adhesive types for every labeller.

Genuine Monarch Marking self-adhesive labels are the best available.

The labels are designed for use in the Monarch Marking hand-held labellers and are available with different adhesive types to provide you with the optimum solution for almost all commercial applications.

Select from labels with General Purpose (Freezer Resistant), Removable or Permanent adhesive.

Most labels have special security slits to help minimise price switching. 

 

 

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  To find out more about the Monarch Marking Labels scroll down the page:   

Introduction

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The world-wide company Monarch Marking Systems is a division of Avery Dennison.

Avery Dennison invented the self adhesive label. To be more precise, it was R. Stanton Avery who invented it in 1935.

The first table-top machine to price retail merchandise was invented in 1890 and Monarch Marking was born. Through the years as the marketplace changed and technology advanced, Monarch established itself as leaders in the industry. In 1972 the company revolutionised price marking with the introduction of the first hand-held labeller.

Monarch Marking has sold more than 13 million hand-held labellers since the first Monarch land held labeller in 1972. In 1972

Label Adhesive Types

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Monarch Marking Labels are available with different adhesive types to provide you with the optimum solution for almost all commercial applications. But Note: Not all take-from-stock label designs listed on this web site are available with all adhesive types.

There are three commonly supplied adhesive types:
      

Labels with General Purpose Adhesive  
  • These are good general purpose labels, adhering well to most items.
  • This type of label is composed of easily torn, flexible face paper with good ink absorbency, even at cold temperatures. The face paper has been undercoated to resist adhesive penetration, even at warmer temperatures. The label is laminated with an adhesive which adheres to most items down to minus 37 degrees C and is difficult to remove from many cold items.
  • The silicone impregnated backing paper has been designed for optimum performance when used in the Monarch Marking hand-held labellers, balancing paper strength, release level, thickness and flexibility.  
  • This type of labels has a quick "grab" or tack for general purpose room temperature labelling.
  • Security cuts in the label make the label more flexible for curved surfaces
  • These labels may have limited adhesion on a few surfaces such as poly-bags which may contain oil or other contaminates used in the printing or processing of the bags.

Common applications for labels with General Purpose Adhesive include:

General retail merchandise

Frozen foods

 Refrigerated wines

   
Labels with Removable Adhesive    
  • These labels are a good removable label, adhering to most surfaces.
  • The adhesive is sufficiently strong and the face paper flexible enough to have a minimum amount of "wing up" or "flagging" on slightly curved surfaces. Security cuts in the label enhance the flexibility of the label when applied with the long dimension around a curved surface.
  • The weak face paper and the security cuts make "intact" label removal more difficult thus minimising label switching by shop customers. However it is still possible to completely remove the label from most items in pieces.
  • This type of label is normally used at room temperature and does tend to become more permanent over long period of time. 
  • The silicone impregnated backing paper has been designed for optimum performance when used in the Monarch Marking hand-held labellers, balancing paper strength, release level, thickness and flexibility.  

Common applications for labels with Removable Adhesive include:

Books
Where unsold items are to
be returned to the publishers

Gift Lines
Where the label needs to be removed
before giving to the receiver

"Sale" Items
Where the label needs to be
removed after the promotion

     
Labels with Permanent Adhesive    
  • These labels are generally only supplied for custom made labels for specific purposes.
  • The most common application is for Water Resistant Labels for labelling plant pots in garden shops.
  • This is a good general purpose permanent label, adhering well to most items when applied above 10 degrees C.
  • Security cuts in the label will aid in the prevention of label switching. The label is difficult to remove intact from most surfaces and, therefore, offers high security.
  • The label is composed of easily torn, flexible face paper with good ink absorbing qualities resistant to adhesive penetration. It is laminated with a strong, high tack, permanent adhesive, having excellent aging properties and adhesion to most surfaces, including films and cartons.
  • The silicone impregnated backing paper has been designed for optimum performance when used in the Monarch Marking hand-held labellers, balancing paper strength, release level, thickness and flexibility.Common applications for labels with Permanent Adhesive include:

Common applications for labels with Permanent Adhesive include:

     

Water Resistant Labels
on outdoor merchandise

Labelling in Adverse and Industrial Conditions

Asset Tracking
and Barcode Labels

Security Slits

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Monarch Marking labels are typically supplied with pre-cut slits. These are designed to prevent label switching by customers - for example taking a $10.00 label off an item and putting it on a $20.00 item.

The labels will tear apart if an attempt is made to remove them.

Important Facts About Monarch Marking Labels

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Surfaces Must Be Clean

  • All pressure sensitive self-adhesive labels should be applied to reasonable clean, smooth surfaces for best adhesion.
  • Dust, loose fibres, oil, grease, wax or other surface agents interfere or prevent proper adhesion of labels.
  • It is advisable to wipe surfaces clean and dry before applying the labels.
  • The labels should be applied with a positive pressure over their entire surface. This is particularly important with the tamper proof labels with security cuts.

Handle Labels Carefully

  • Natural oils in the skin can "kill" the tack of the adhesive. Personnel using the labels should minimise handling them after removing the label from the backing paper. Monarch Labellers are designed to used to print and apply the labels. Printing the label and then applying by hand should be avoided.

Be Sure the Surface Will Take the Label

  • Some moulded materials such as rubber, plastic items and synthetics will not accept any self-adhesive labels because the surfaces and adhesives are not compatible. These items are coated with silicones or other mould release agents. Waxed surfaces are also in this category

Pre-Test For Possible Merchandise Damage

  • Various materials may not be compatible with self-adhesive labels and some damage may occur.
  • A label should be tested on each new type of article or finish before general usage as some merchandise can be affected by the adhesive or ink on the labels. If such conditions do exist, we do not recommend the use of the labels. No guarantee can be given covering such usage
  • On certain types of plastic merchandise, and on leather, it is sometimes possible for marking and pre-print inks to migrate through the labels and damage the merchandise. The transfer of inks is caused by plasticisers found in the plastic materials. As the plasticisers migrate through the gum into the label, they contact the inks and transfer them to the plastic. The ink does not just stop at the surface of the plastic but penetrates the full depth of the material. When inks containing dyes come into contact with plastic they will permanently colour the plastic material. Vinyl plastic materials are quite easily affected. Wallets, place mats, artificial fruit, garments, etc, could all be stained or damaged. The degree of possible damage will depend on the time the label is on the merchandise, how much ink has been used on the label and the amount of plasticisers in the item to be labelled.
  • Do not apply self adhesive labels directly to timber crafts and furniture. The timber will darken under sun and fluorescent lights over time. When the label is removed there will be a lighter area where the label was applied.

Allow Time For Adhesion

  • On many surfaces, full adhesion will not occur imediately. It is advisable to allow up to 24 hours for full adhesion to develop after properly applying the label. This time will depend on the type of adhesive, climatic conditions and the surface to which the label is applied.

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