When it comes to maximising profit in most supermarkets there is no single, magic answer. But we do know that small, incremental changes, when combined, can have a profound impact on the bottom line of a business. Improving fresh produce displays is one of the most important and cost effective of these changes.
Surveys have shown that the quality of a store's fresh food displays is an important reason why customers decide to shop at a particular store. Other surveys show that up to 25% of customers will shop elsewhere if they are not happy with the fresh food quality and presentation.
It is also known that customers that regularly shop in the fresh produce department spend more in other departments.
Customers 'shop with their eyes'. It is challenging to make shelf displays of tinned baked beans or similar products look visually exciting. But it is relatively easy to create exciting looking fresh produce displays. And that is why most successful supermarkets give priority to creating awesome displays of at or near their store entrances.