Dump Bins and Baskets are one of the cheapest and most effective ways to increase impulse sales.
A recent study conducted in the US indicates that retailers can increase sales by up to 427% when products are placed in Dump Bins or Baskets. These results apply whether the Baskets are free-standing on the floor or wall-mounted on display systems .
Our Slatwall Wire Mesh Display Baskets are a great way to display promotional, seasonal and clearance merchandise in retail stores. They help increase product visibility, encourage impulse sales by creating a sense of urgency and by playing with the customer's desire for a bargain buy.
Use them for to display slow moving products at any time of the year except at the peak sale times like Christmas and Easter. These times of the year are not the time to promote unwanted product lines but an opportunity to to make as much profit as possible by using these Baskets to sell high margin products.
To maximise the effectiveness of these Dump Baskets to increase impulse sales we suggest:
- Position the baskets in high traffic areas.
They can be extremely effective when added to Slatwall mounted on the front of your counter.
- Keep the baskets full at all times.
Half empty Bins and Baskets are not as effective.
- Add signage to highlight the features, and discounts of the products.
And consider price marking each item with a promotional label.
- Display one category of product per basket.
And use different colours in that basket to encourage to look through the basket.
- Change the display regularly, preferably weekly.
This will encourage your customers to return for the next bargain.