Use to create awesome-looking displays
Add visual interest by varying the heights of the trays and bowls in your display cabinet
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Customers shopping for fresh foods in supermarkets, delis, butchers and similar businesses "shop with their eyes". And their buying decisions are generally made within about a metre of the display cabinet. For these reasons it is important that you display your fresh food products well if you are to attract their attention and maximise sales.
Changed customer shopping habits have also affected how businesses display their fresh food. Less customers are making one big weekly shop. Several more frequent purchases are more common. And they are spending less time making their in-store purchase decisions.
When setting up most fresh food display cabinets there are 6 design elements you should consider to improve the visual appeal of the food on display:
This page covers the first of these design elements.
Buy Sets of 3 Steps or Individual Steps
4 Standard Colours
White or Gloss Black Custom Made
The standard range of Display Steps is made from durable, easy to clean ABS Plastic (Black and Woddgrains) or Polycarbonate (Clear). Buy as few or as many as you require: either individual steps for feature displays or sets of 3 different heights. The Steps are 600mm wide with 40mm, 80mm or 120mm heights.
Side View of Steps in Use
Slots for Air Circulation
Mix and Match Bowl and Step Colours
When used in sets of three the heights provide better visibility of all food products on display. The slots in the Steps ensure air circulation through your display cabinet to keep all food at the optimum temperatre.
Many stores use the same colour Steps throughout their display cabinets. Larger stores mix the Steps and the colour of the bowls to create visually distinct zones. This can help busy customers to scan the whole display rather than focus on just one section.
Colour Swatch: Clear
Colour Swatch: Light Woodgrain
Colour Swatch: Dark Woodgrain
Colour Swatch: Matt Black
Colours may appear different on different computer screens
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With Smart Bowls
With Dalebrook Bowls
With Food Display Platters
|Food Display Steps
|ABS, Polycarbonate, Steel
|-20°C to +120°C.
|Sizes Step 1:
|Sizes Step 2:
|Sizes Step 3:
|Black. Clear, Woodgrains
|Compatible bowls and platters
|Fresh Food Retailers
|Despatched in 24-48 hours
|Calculated at Checkout
|See Detailed Product Views
Main Page for all Fresh Food Displays
Main Page for all Trays and Bowls
Main Page for all Platters
Wooden Trays and Risers
Page last updated 19 September 2022