ABOUT Avery Dennison Monarch Label Adhesive

About Avery Dennison Label Adhesive Link Image
  • Description

Labels are available with different adhesive strengths including Removable, General Purpose and Permanent.
Click to find out more. 

Introduction

The world-wide company Monarch Marking Systems is a division of Avery Dennison. Avery Dennison invented the self adhesive label. To be more precise, it was R. Stanton Avery who invented it in 1935.

There are 3 types of adhesive for most Avery Dennison Monarch labels.

General Purpose

Removable

Permanent and Outdoor

There are 3 types of adhesive for most Avery Dennison Monarch labels.

Labels with General Purpose Adhesive

  • These are good general purpose labels, adhering well to most items.
  • This type of label is composed of easily torn, flexible face paper with good ink absorbency, even at cold temperatures. The face paper has been undercoated to resist adhesive penetration, even at warmer temperatures. The label is laminated with an adhesive which adheres to most items down to minus 37 degrees C and is difficult to remove from many cold items.
  • The silicone impregnated backing paper has been designed for optimum performance when used in the Monarch Marking hand-held labellers, balancing paper strength, release level, thickness and flexibility.  
  • This type of labels has a quick "grab" or tack for general purpose room temperature labelling.
  • Security cuts in the label make the label more flexible for curved surfaces
  • These labels may have limited adhesion on a few surfaces such as poly-bags which may contain oil or other contaminates used in the printing or processing of the bags

Applications include:

General Purpose Adhesive for Most Retail Image

General retail merchandising

General Purpose Adhesive for Frozen Foods

Frozen Foods

General Purpose Adhesive for Refrigerated Wine

Refrigerated wine

Labels with Removable Adhesive

These labels are a good removable label, adhering to most surfaces.

  • The adhesive is sufficiently strong and the face paper flexible enough to have a minimum amount of "wing up" or "flagging" on slightly curved surfaces. Security cuts in the label enhance the flexibility of the label when applied with the long dimension around a curved surface.
  • The weak face paper and the security cuts make "intact" label removal more difficult thus minimising label switching by shop customers. However it is still possible to completely remove the label from most items in pieces.
  • This type of label is normally used at room temperature and does tend to become more permanent over long period of time. 
  • The silicone impregnated backing paper has been designed for optimum performance when used in the Monarch Marking hand-held labellers, balancing paper strength, release level, thickness and flexibility.  

Applications include:

Removable Adhesive for Books

Books

General Purpose Adhesive for Gift Lines

Gift Lines

Removable Adhesive Adhesive for Promotional Products

Promotional Items

Labels with Permanent Adhesive

  • These labels are generally only supplied for custom made labels for specific purposes.
  • The most common application is for Water Resistant Labels for labelling plant pots in garden shops.
  • This is a good general purpose permanent label, adhering well to most items when applied above 10 degrees C.
  • Security cuts in the label will aid in the prevention of label switching. The label is difficult to remove intact from most surfaces and, therefore, offers high security.
  • The label is composed of easily torn, flexible face paper with good ink absorbing qualities resistant to adhesive penetration. It is laminated with a strong, high tack, permanent adhesive, having excellent aging properties and adhesion to most surfaces, including films and cartons.
  • The silicone impregnated backing paper has been designed for optimum performance when used in the Monarch Marking hand-held labellers, balancing paper strength, release level, thickness and flexibility.Common applications for labels with Permanent Adhesive include:

Applications include:

Permanent Adhesive for Outdoor Merchandise

Sample text simply exists so you can see what your new block looks like.

Permanent Adhesive for Industrial Applications

Sample text simply exists so you can see what your new block looks like.

Permanent Adhesive for Special Applications

Sample text simply exists so you can see what your new block looks like.

Page last updated 24 January 2020